Too many students are convinced they’re not “science kids” (☹️) — and when they disengage, we risk losing a generation of problem-solvers at a time when the world needs them most. From tackling climate change, finding a cure, or keeping oceans alive, science is more relevant than ever. That’s why LEGO Education launched these first-ever hands-on STEM kits—to make science lessons click for every single student.

In our launch video, you’ll see that these kits don’t just bring lessons (and classrooms!) to life; they help students build confidence, collaboration, and problem-solving skills they’ll need to shape a better future for us all.

Role: Creative Director, Copy
Partner: Aaron Straka - Creative Director, Art
ECD: Jesse Suchmann