Hot Conversations

Nearly half of the workforce will go through menopause and experience uncomfortable menopause symptoms ON the job. But no one actually talks about it. And worse, no is DOING anything about it. Until now. For the launch of Centrum’s all-new line of Menopause Support products, we created Hot Conversations 🔥 — a first-of-its-kind work training video about menopause. that empowered women and employers with the support they needed. Ultimately, we turned a silent struggle into a shared conversation—right where it’s been missing most. (Also was 8-year-old me living out her dream of hanging out with CHESSY from the Parent Trap IRL, you ask? Oh 1000%)

Role: Creative Director, Copy
Partner: Hana Gold (Kato) - Creative Director, Art
ECD: Michelle Tucker