Under Armour was launching a new sports bra: the Breathe Bra that’s extra-ventilated for when athletes need it most. To promote it, we teamed up with USWNT Olympic-winner, Kelley O’Hara — who’s allllll about a breathable bra that’ll make her sprints, sets, and beyond more comfortable. Speeding through her daily regimen, we reminded everyone watching that sometimes to keep going, you just need to stop, take a moment — and breathe. 

Role: Copywriter

Creative Director / Art Director: Giselle Archibald