Help lead Starbucks’ first-ever portfolio campaign featuring a TikTok challenge? Hell yeah, I will. As a creative who somehow doesn’t drink coffee at all, this project was right my alley. This campaign for Starbucks Ready-to-Drink beverages featured Chance the Rapper — a dad, entrepreneur, and artist who’s Made Ready for whatever comes next. My favorite scene to write was Chance’s closet that has a gazillion of the exact same hat. I may or may not have watched Hey! Arnold! as a kid.
 
*I can no longer listen to Chance’s Let’s Go on the Run after hearing it no less than 89 million times during the edit.