2 HOOTS doesn’t just give one hoot about your hard iced tea. They give two — so you can enjoy better, bolder, real ingredients. So when we launched 2 HOOTS, we didn’t just host a pop-up tea-ball game with free koozies. Instead, we introduced 2 HOOTS to the world with the 2 Hoots Tea-Ball Classic — a game for people who don’t just give one hoot about tea-ball, but two.

To build even more hype around this event in Houston, we recruited fan-favorite Jose Altuve to coach and remind everyone: Don't just give a hoot. Give 2. And it worked. Roster spots were filled within the hour.

Note: We were ballin’ on a budget for this video, so I wanted to channel the low-fi vibes of my favorite commercial series: This is SportsCenter.

Role: Creative Director, Copy
Partner: Kyle Swoyer (CD, Art)